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THE WT DIGITAL AGENCY BLOG

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5 Reasons You Need to Perform a Website Audit

By Kevin Bossons | August 23, 2019

When you’re looking at your business and trying to improve your marketing, web presence, and SEO, the first thing you need to do is a website audit. This is a vital step in developing a digital marketing strategy suited to your website and your business. You can’t understand where you need to go until you…

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6 Ways to Use Content Marketing to Promote Your Business

By Kevin Bossons | August 16, 2019

The phrase “content is king” is used so much, it has become a cliché, but there is a lot of truth to it. Content marketing has become a necessity for all brands and businesses. It is behind the majority of successful digital marketing campaigns, and it can help you to improve your brand reputation, help…

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How to Excel at Social Media Without Making it Your Life

By Kevin Bossons | August 2, 2019

Facebook. Twitter. Instagram. Tumblr. LinkedIn. YouTube. Pinterest. There are so many social media channels you have to keep up with, and they keep adding more. Tiktok. Musical.ly. Holonis. Sometimes it seems like staying on top of social media is a full-time job. And it can be. But if you run a business, you need to…

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5 Ways to Use Storytelling for Your Brand

By Kevin Bossons | July 26, 2019

There’s a lot of noise in the world today. With Twitter, Facebook, Instagram, podcasts, blogs, and YouTube, it can feel like everyone is shouting. Every day, your customers are getting bombarded with sales and advertising messages from all sorts of brands. So how do you rise above the noise? By building a connection with your…

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9 Tips for Better Facebook Ads

By Kevin Bossons | July 19, 2019

Social media ads are one of the best tools for advertising. One of the best things about Facebook ads is that you can do so much with them. There are so many ways you can target the best audience, and there are so many ways to present your ads. But because there are so many…

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5 Tips for a Great Subject Line in Your Emails

By Kevin Bossons | July 12, 2019

Let’s face it. There is so much content out there to pay attention to. We all get so many emails day after day. What is the best way to rise above the noise? One way you can grab your audience’s attention is to send out captivating emails. But first you have to get people to…

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How Should Your Business Deal with Negative Reviews?

By Kevin Bossons | July 5, 2019

Reviews can be a great way to boost your business, bring new customers to your door, and give you more confidence. They can also do a lot for local SEO. But what do you do when you get a negative review on your Google listing or on Yelp? It can feel like a moment to…

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6 Excellent Marketing Podcasts

By Kevin Bossons | June 28, 2019

It can be a challenge to keep up with the constantly changing world of digital marketing. With social media updates, search engine algorithm changes, and new technology, the field is constantly changing. Many of us stay up to date with blogs and attend conferences, but another great way to stay updated on what’s going on…

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5 Ways Your Website Benefits from ADA Compliance

By Mark Itzkovitz | June 21, 2019

In 1990, the Americans with Disabilities Act (ADA) was developed to ensure that individuals who have disabilities get the same opportunities as everyone else. In recent years, ADA compliance applies to websites and even apps. If you’re wondering whether or not to make your website ADA compliant, here are five ways your website will benefit.…

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5 Tips for Optimizing Images

By Kevin Bossons | June 7, 2019

When discussing the optimization of your webpage to be more friendly to search engines, one area that often gets overlooked is image optimization. Search engines like Google acknowledge the importance of image optimization for your website with their guidelines for image publishing. Here are five tips to help you optimize your images. 1. Use images…

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