Advertising
Building a Lead Nurture Sequence That Actually Works for MSPs
An IT manager submits a form asking about security coverage. A business owner wants to understand monthly managed services costs compared to internal support. A controller asks how onboarding would affect operations. An initial response goes out, a short exchange may happen, and then communication slows.
Read MoreThe Simple Lead Qualification System Every Business Needs
Not all leads deliver the same value.Treating every inquiry as equal is one of the most common reasons professional service firms struggle with inconsistent revenue, stalled pipelines, and wasted sales effort. Professional service businesses generate inquiries from many sources. Websites, referrals, paid campaigns, outbound activity, and partnerships all drive interest. The challenge is that not…
Read MoreA Practical Guide to Lead Nurture Sequences for Professional Service Growth
Professional service businesses lose more opportunities from silence than from competition. A prospect reaches out through your website, fills out a form, or requests more information. You respond. There may be a short exchange or even an introductory call. Then communication slows or stops. Days turn into weeks, and eventually the opportunity disappears. This happens…
Read MoreHow Retargeting Converts Visitors Into Customers
Try these retargeting strategies to develop a successful marketing plan that will guarantee more customers with fewer resources.
Read MoreIs Your Facebook Ad Campaign Actually Working? 9 Strategic Questions to Ask
Recent data shows that while Facebook remains a powerful advertising platform with over 2.9 billion monthly active users , many businesses struggle to generate meaningful returns from their Facebook Ads campaigns. In fact, according to a 2023 Databox survey, 42% of businesses report being unsatisfied with their Facebook advertising campaign performance. If you’re questioning whether…
Read MorePaid B2B Lead Generation: Navigating Local, Regional, and National Approaches
In today’s digital landscape, paid lead generation campaigns are crucial for B2B businesses looking to grow their customer base. Whether you’re focusing on local, regional, or national markets, tailoring your paid strategies can make a substantial difference in attracting potential customers and driving conversion rates. At WT Digital, we’ve helped numerous small B2B businesses navigate…
Read MoreUnlocking the Power of Targeted Keyword Selection for Organic and Paid Search Campaigns
In the dynamic world of digital marketing, the art of keyword selection can make or break your search campaigns. Whether you’re running an organic SEO strategy or a paid search campaign, the keywords you choose play a pivotal role in attracting the right audience. This article will delve into the importance of targeted keyword selection,…
Read MoreMastering Audience Targeting: A Guide to Google, Facebook, and LinkedIn Advertising
Effective audience targeting is essential for the success of your paid advertising campaigns. In this blog post, we’ll provide clarity on how to select audiences on popular platforms like Google, Facebook, and LinkedIn. We’ll explore common approaches to targeting for both local and national lead generation and branding campaigns. By understanding the strengths and capabilities…
Read MoreUnlocking the Potential of SMS Marketing for Small Business Success
In an era where digital communication dominates, SMS marketing emerges as a formidable yet often underutilized tool that small businesses can leverage to boost customer engagement, drive sales, and cultivate loyalty. Unlike other marketing channels, SMS allows direct and immediate connection with customers, offering unique advantages in the crowded digital landscape. This article explores how…
Read MoreMaximizing Lead Generation on Facebook and LinkedIn: A Streamlined Approach to Paid Advertising
Paid social media advertising has become an essential component of modern lead generation strategies. With billions of active users across platforms like Facebook and LinkedIn, businesses have an unprecedented opportunity to reach and engage with their target audiences. However, maximizing lead generation through these channels requires a strategic and streamlined approach to campaign setup, management,…
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