Posts by Mark Itzkovitz
Why Your Business Should Invest in Digital Marketing
In the ever-evolving landscape of business, building a brand is not merely about crafting a catchy logo or a memorable slogan. It’s about crafting a distinct identity that resonates with your audience and cultivates enduring loyalty. Your brand is the heart and soul of your business, the narrative that defines who you are and why…
Read MoreHow Can SEO and ADA Compliance Work Together?
When was the last time you’ve monitored your website’s SEO (search engine optimization) performance? If you can’t remember, it’s probably time you do! As a business owner, it can be overwhelming to consider all of the ongoing improvements and crucial elements you need to include to support your brand’s online presence. This includes developing an…
Read MoreWhat Are the Consequences of Not Being ADA Compliant?
Not only is ADA-compliance the right thing to do, it’s a decision that will ultimately cost you — sooner or later. As a business owner, unwanted, unexpected expenses can be a major pain. To remain competitive in a crowded digital landscape, brands must make a lot of difficult decisions to establish themselves online — however,…
Read MoreUnderstanding The Different Levels of ADA Compliance
What is ADA compliance? ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. The core principles of ADA compliance are to provide essential accessibility online for users with blindness, cognitive disabilities, or otherwise impaired users. Lack of accessibility can not only alienate people with disabilities from viewing your content, but it…
Read MoreThe Benefits of a Company Blog
So, you took the necessary steps to build your company’s website. Now what? You’re probably wondering how you can make the most out of your investment and take your efforts to the next level. According to the Content Marketing Institute, 72% of marketers say that content marketing has increased the number of leads for their…
Read More5 Ways Your Website Benefits from ADA Compliance
In 1990, the Americans with Disabilities Act (ADA) was developed to ensure that individuals who have disabilities get the same opportunities as everyone else. In recent years, ADA compliance applies to websites and even apps. If you’re wondering whether or not to make your website ADA compliant, here are five ways your website will benefit.…
Read More