WHAT WE HAVE TO SAY ABOUT MARKETING
THE WT DIGITAL AGENCY BLOG
Not only is ADA-compliance the right thing to do, it’s a decision that will ultimately cost you — sooner or later. As a business owner, unwanted, unexpected expenses can be a major pain. To remain competitive in a crowded digital landscape, brands must make a lot of difficult decisions to establish themselves online — however,…
What is ADA compliance? ADA compliance refers to the Americans with Disabilities Act Standards for Accessible Design. The core principles of ADA compliance are to provide essential accessibility online for users with blindness, cognitive disabilities, or otherwise impaired users. Lack of accessibility can not only alienate people with disabilities from viewing your content, but it…
Updated October 30, 2026 Publishing blogs is only part of a successful content strategy. To understand what’s working, you need to track the right metrics and see how your content attracts visitors, generates leads, and supports business growth. Here’s how to measure blog performance: track whether people find your posts, whether they engage with them,…
According to Fundera, over 409 million people read blog post content each month, making them an absolute must-have part of your content strategy, regardless of the size of your business. With such an enormous audience and potential for success, boring business blogs need not apply. In order to stand out, you need to provide your…
So, you took the necessary steps to build your company’s website. Now what? You’re probably wondering how you can make the most out of your investment and take your efforts to the next level. According to the Content Marketing Institute, 72% of marketers say that content marketing has increased the number of leads for their…
You need a lightning fast website to provide a strong user experience (UX) and rank organically in search results. Google itself aims for a page load time of under a half-second but says it should, at most, be under two seconds! This guide walks through the importance of your website’s loading speed, the reasons why…
If you’re running a small business, there are digital marketing strategies you should ignore and effective strategies you should focus on. While there may be new and exciting tools and strategies like chatbots and complicated marketing funnels, they may not be the best tools or strategies to focus on. Here we will take a look…
The COVID-19 pandemic has caused all of us to practice social distancing. For many people, that means working from home. I’m currently working from home, but this isn’t an unfamiliar thing for me. Before I worked for WT, I worked from home for five years. And even when I was in college, I used to…
Professional headshots used to be for models, actors, and other entertainers. Now, however, they are also important for marketing your business. People will associate your business with the people behind it, which is why it’s important to have pictures of your team on your website. This can help your clients and potential clients to trust…
Search engine optimization (SEO) is constantly changing and evolving, and the strategies that will help your business to be more visible in the search results change and evolve as well. As we are now well into 2020, it’s good to reevaluate your business’s SEO strategy to ensure that you have as much visibility as you…
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