WHAT WE HAVE TO SAY ABOUT MARKETING
THE WT DIGITAL AGENCY BLOG
The Americans with Disabilities Act (ADA): Enacted in 1990, the ADA is a critical civil rights law in the United States designed to protect individuals with disabilities from discrimination in various sectors, including employment and public accommodations. With the growing importance of the internet, ADA compliance has been increasingly applied to web accessibility.ADA’s Expansion to…
In the dynamic world of digital marketing, it’s crucial for business owners to continuously evaluate their website’s effectiveness. This article explores essential questions you should be asking about your website. From lead generation to cyber security, we delve into various aspects that determine your site’s success and impact in the digital marketplace. Join us as…
In an era where content is king, the kingdom has become crowded. With the surge in artificial intelligence (AI) capabilities, content creation has become accessible to virtually anyone with a computer, leading to an unprecedented uptick in the amount of content being submitted to the web. Google, the gatekeeper of online information, faces the monumental…
As 2024 unfolds, small and mid-sized businesses must navigate the ever-evolving landscape of content marketing. It’s not just about creating content; it’s about crafting a strategy that resonates with your audience and stands out in a crowded digital world. For those managing digital marketing, the task is to leverage content to connect with consumers authentically…
Google Ads offers advertisers a dynamic platform to create targeted ads across the Google network. Businesses can use tools like the Google Keyword Planner to choose relevant keywords. When someone searches for those keywords, the business’s ad may appear next to the search results. This allows companies to connect with potential customers actively looking for their products or services.
In the competitive sphere of digital marketing, LinkedIn stands out as a powerful tool for businesses aiming to enhance their visibility and influence online. Leveraging its network of over 800 million global professionals, LinkedIn offers companies a chance to reach a dedicated audience that values substantive interaction, setting it apart from typical social media platforms.
With a staggering 5.19 billion internet users in the world as of July 2023, it’s clear that your target audience is spending a significant portion of their time online. It’s no longer a matter of choice but a necessity to stay competitive and relevant. Digital marketing opens the door to a wealth of opportunities, and understanding…
In the ever-evolving landscape of business, building a brand is not merely about crafting a catchy logo or a memorable slogan. It’s about crafting a distinct identity that resonates with your audience and cultivates enduring loyalty. Your brand is the heart and soul of your business, the narrative that defines who you are and why…
Analyzing and reporting key performance indicators (KPIs) for these websites is essential for measuring their success and making informed decisions.
Welcome to our comprehensive guide on UTM tracking, specially crafted to be approachable for small business owners, while offering valuable tips for experienced marketing managers. If you’re new to UTM parameters, fret not! We’ll break it down and show you how UTM tracking can offer clarity on all of your marketing efforts. In this blog…
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