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THE WT DIGITAL AGENCY BLOG

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How to Launch a Company Blog that Drives Results

By Kevin Bossons | May 7, 2025

A company blog that truly engages your audience and boosts marketing success – it’s an exciting vision, isn’t it? With the right strategy and planning, it can become a reality. This guide shares practical tips, real-world examples from top brands, and a blueprint to help launch a blog that connects with readers and drives growth.

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Marketing Automation Mistakes: Common Pitfalls and How to Avoid Them

By Kevin Bossons | April 7, 2025

Marketing automation has transformed the way businesses engage with potential customers, streamline workflows, and drive revenue. By leveraging CRM and automation tools, businesses can create personalized experiences, nurture leads effectively, and improve conversion rates. However, despite its potential, many companies make marketing automation mistakes that prevent them from realizing its full benefits.From over-automation issues to…

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The Importance of Email Lists for Businesses

By Kevin Bossons | April 7, 2025

Mailing lists may seem “old-school” to many business owners because email has been around for so long. However email marketing, on average, still performs significantly better than most (if not all) forms of marketing – digital or otherwise and delivers a much higher ROI.

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How to choose the right digital marketing company

By Mark Itzkovitz | March 15, 2025

Choosing the right digital marketing agency for your organization can be a daunting task but an important one. Digital marketing agencies have grown in popularity over the years. These B2B companies provide mission-critical digital services that support business continuity and growth in the digital era. Different agencies offer different digital marketing services like website building,…

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Live, AI, or Hybrid: Developing the Right Chatbot Strategy for Your B2B Business

By Kevin Bossons | March 12, 2025

Customer engagement automation has become a necessity for B2B businesses. Chatbots have emerged as a powerful tool for enhancing customer experience, lead generation, and operational efficiency. From AI-powered chatbots that handle routine inquiries to live chat solutions that provide a human touch, businesses now have multiple options to optimize their customer interactions. As more businesses…

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Leveraging Client Success Stories: How to Turn Happy Client Feedback into Powerful Marketing Assets

By Kevin Bossons | March 12, 2025

Trust is the foundation of successful client relationships. While businesses can invest heavily in branding and advertising, few marketing tools are as powerful as client success stories. They serve as social proof, reinforcing credibility and influencing purchasing decisions more effectively than self-promotion. For B2B professional services, client testimonials can make or break a prospect’s decision.…

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How Retargeting Converts Visitors Into Customers

By Rob May | March 3, 2025

Try these retargeting strategies to develop a successful marketing plan that will guarantee more customers with fewer resources.

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Building Trust Through Social Proof: Must-Have Website Elements

By Mark Itzkovitz | February 10, 2025

Discover the three essential trust elements every B2B website needs to convert visitors into leads: recent reviews, detailed case studies, and authentic video testimonials.

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KPIs to Track SEO Performance in 2025

By Kevin Bossons | February 9, 2025

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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7 Ways to Improve the User Experience of Your Website

By Kevin Bossons | February 5, 2025

As a small business owner or marketing manager, your website often provides potential clients’ first impression of your business. While web design expertise isn’t necessary, focusing on key areas like speed, mobile-friendliness, and clear navigation can significantly improve your website’s user experience (UX), leading to more inquiries, clients, and revenue.

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