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THE WT DIGITAL AGENCY BLOG

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Live, AI, or Hybrid: Developing the Right Chatbot Strategy for Your B2B Business

By Kevin Bossons | March 12, 2025

Customer engagement automation has become a necessity for B2B businesses. Chatbots have emerged as a powerful tool for enhancing customer experience, lead generation, and operational efficiency. From AI-powered chatbots that handle routine inquiries to live chat solutions that provide a human touch, businesses now have multiple options to optimize their customer interactions.As more businesses integrate…

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Leveraging Client Success Stories: How to Turn Happy Client Feedback into Powerful Marketing Assets

By Kevin Bossons | March 12, 2025

Trust is the foundation of successful client relationships. While businesses can invest heavily in branding and advertising, few marketing tools are as powerful as client success stories. They serve as social proof, reinforcing credibility and influencing purchasing decisions more effectively than self-promotion. For B2B professional services, client testimonials can make or break a prospect’s decision.…

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How Retargeting Converts Visitors Into Customers

By Rob May | March 3, 2025

Try these retargeting strategies to develop a successful marketing plan that will guarantee more customers with fewer resources.

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Building Trust Through Social Proof: Must-Have Website Elements

By Mark Itzkovitz | February 10, 2025

Discover the three essential trust elements every B2B website needs to convert visitors into leads: recent reviews, detailed case studies, and authentic video testimonials.

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KPIs to Track SEO Performance in 2025

By Kevin Bossons | February 9, 2025

In the digital marketing world, SEO campaigns aim to drive organic search results and “free” website traffic from Google and other search engines like Bing and Yahoo. SEO performance is largely determined by changes you make to your website, what your competitors are doing, and changes search engines make to their search result pages. Today,…

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7 Ways to Improve the User Experience of Your Website

By Kevin Bossons | February 5, 2025

As a small business owner or marketing manager, your website often provides potential clients’ first impression of your business. While web design expertise isn’t necessary, focusing on key areas like speed, mobile-friendliness, and clear navigation can significantly improve your website’s user experience (UX), leading to more inquiries, clients, and revenue.

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Growing Revenue Through Existing Clients

By Mark Itzkovitz | February 3, 2025

Unlock sustainable growth by transforming your existing client relationships into revenue engines. Learn how to leverage modern CRM technology and systematic strategies to increase customer lifetime value through personalized engagement. Discover why the right technology foundation is crucial for scaling your client relationship efforts effectively.

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How To Set The Foundation For Successful Online Reputation Management

By Mark Itzkovitz | January 22, 2025

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Mastering the Market: Harnessing the Power of Buyer Personas for Strategic Success

By Kevin Bossons | January 19, 2025

The philosophy behind buyer personas is rooted in a holistic understanding of customers. Marketers who excel in this area not only analyze data but also empathize with customers’ lifestyles, aspirations, and concerns. This deep understanding allows for a more genuine connection with the audience, going beyond superficial interactions to foster a sense of trust and…

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Essential B2B Email Automation: From Basic Foundations to Advanced Strategies

By Kevin Bossons | December 12, 2024

Unlock the power of email automation for your B2B business with essential workflows and advanced strategies. From basic welcome sequences to sophisticated behavioral triggers, learn how to implement effective automation using HighLevel.

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